Caravan and Motorhome Club
The Club were looking to replace their previous booking engine and online journey with a new joined up approach that could also deliver enhanced functionality for revenue management and self-service booking.
Asteer led on the mapping of as-is processes, the elicitation of requirements for revenue management, contact centre, marketing and customer documentation, as well as revision of the business case. We created user stories and supporting documents, as well as to-be process models.
Asteer led the discovery phase of the programme for the UK arm of the organisation.
We have created mapping of as-is and to-be processes, elicited the initial business and technical requirements and developed user stories and supporting documents. We have liaised with the chosen supplier to define analysis process and maintain clear tracking of progress. Our experts have facilitated the business sign off of user stories, supporting documents and requirements with the supplier prior to system development.
We worked closely with the business owners to develop and deliver requirements for introducing new inventory and revenue management practices and processes. We have facilitated the procurement of a supplier to develop a revenue management system.
This enabled a near real-time update of demand through sales to maximise both revenue and occupancy by flexing the price.
The overall programme business case was re-evaluated every six months, and we were responsible for reforecasting total costs and benefits to ensure up to date and accurate representation of the impact of change to the programme.